AI for Marketing Teams
Build Better Campaigns, At Scale and Faster!
Who It’s For
Marketing teams, content leads, digital and comms folk - anyone creating or signing off campaign content. No AI experience needed.
Why It Matters Now
AI is already reshaping how campaigns get planned, created, and distributed. The risk? Other teams or the competition start using it better. The opportunity - the ability to create better campaigns, faster and at scale. This workshop gives your marketing team a head start. Real tools. Real outputs. No fluff.
“B2B marketers using AI for lead generation report 2.9x greater revenue growth.”
Forrester Research, via Adobe Digital Trends Report
What It Covers
-
What AI is (and isn’t) doing in marketing right now
A clear, no-jargon starting point, tools like ChatGPT, Blaze AI, and Zapier or Power Automate, explained simply
-
Smarter prompting, better campaigns
Learn how to stretch AI tools beyond basic prompts to get sharper ideas, cleaner drafts, and faster iterations
-
Automation without the headaches
We show how to link tools together (like Zapier) and automate campaign steps you’re already doing manually
-
What still needs human judgement
We finish by looking at what’s coming (like agentic AI) and where your own insight makes all the difference
Applications Covered
We tailor this depending on the team, but typical use cases include:
-
Reworking campaign content for different audiences
-
Creating copy variations at speed
-
Auto-building briefs or reports from existing content
-
Using Blaze AI to generate full campaign collateral sets from a single idea
-
Mapping out and improving your campaign workflows
Pre-Session Input
-
Before the session, we’ll run a 5-minute anonymous pulse survey with the team to get a feel for:
-
Who’s curious
-
Who’s nervous
-
Who’s already using AI tools (even just ChatGPT)
-
We’ll use this input to shape the examples and tone of the session, so it lands well, wherever people are starting from.
How It Works
Session 1
Smarter Prompting, Better Content
-
Quick demo: what people are doing vs what’s actually possible
-
Live prompt layering: deep prospect research and bespoke campaign build in minutes not hours
-
Group task: try it with others with coaching
-
Takeaway: customised prompt template for a range of marketing applications
Session 2
Automate the Dull Bits
-
Quick Zapier or Power Automate walkthrough, based on a REAL challenge your team faces
-
We show you a real automation workflow based on your use case.
-
We spot automation points and share templated examples.
-
Takeaway: One-page automation cheatsheet to get you started.
Session 3
What’s Next, What’s Still Human
-
Plain English explainer: What agentic AI is and why it matters.
-
Demo: Blaze AI generating full content collaterals from one idea
-
Group reflection: “What do we still do better than AI?”
-
Takeaway: Personal plan to guide participants' next steps
Format
-
In-person half day or 3 x 75-minute remote sessions
-
Up to 15 people
-
Works well with a mix of marketing roles: strategy, content, digital, brand, comms, etc
Optional Extras
-
Bespoke prompt libraries for Marketing Teams - developed according to your requirements.
-
Application cheat sheets (such as for Blaze) - to refer to after the workshop
-
Post workshop check-in - two weeks after
-
Bespoke automations designed to solve specific workflows
What Others Say
“A fantastic, interactive session that gave our team practical tools and fresh thinking. It sparked new ideas, boosted confidence, and showed us how AI can free up time for the work that really matters. Timely, energising, and exactly what we needed.”
Scott Addington, VP of Global Marketing, SugarCRM
Get In Touch
Apexity | Redefined
114 Power Rd,London, W4 5PY
United Kingdom
t: +44 (0)20 7193 0104